Activation Executive

Contract Type

Career Level

Functions

Salary Range

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American TobaccoIberia has an exciting opportunity for a Activation Executive in Lisbon

We are looking for a proactive and detail-oriented 121 Activation Executive to support the planning and execution of one-to-one brand activations in the market. This role is key in ensuring that our consumer experiences are flawlessly implemented, aligned with the brand strategy, and executed in close collaboration with internal teams and external partners.

Your key responsibilities will include:

• Support the development and execution of 121 activation plans, aligned with marketing and trade priorities.
• Coordinate logistics, materials, and timelines for activation rollouts.
• Assist in implementing the monthly activation calendar and promotional plans.
• Ensure visibility assets and POS materials are deployed correctly and on time.
• Work closely with agencies to brief and follow up on production and field execution.
• Monitor the on-ground implementation.
• Liaise with internal teams (marketing, sales, agencies) to ensure alignment on activation efforts.
• Support the integration of 121 efforts within broader brand campaigns.
• Participate in regular meetings and status updates with stakeholders.
• Track performance indicators related to activations.
• Gather data and provide input for reports and post-campaign evaluations.
• Prepare and deliver compelling presentations to the top leadership team, showcasing the impact of activation initiatives.
• Contribute to identifying areas for improvement.
• Support budget tracking and invoice control for activations.
• Ensure proper documentation and process compliance (e.g., PO creation, brief templates, reports).

What are we looking for?

• Bachelors degree in Marketing, Business Administration, Communication, or similar.
• 2-3 years of experience in marketing, trade marketing, or event/activation coordination (FMCG experience is a plus).
• Strong organizational and time-management skills.
• Attention to detail and a hands-on, can-do attitude.
• Ability to work well in cross-functional teams and manage multiple priorities.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office (Excel, PowerPoint).
• Fluent in English and Spanish.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isnt just a statement - its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

Were one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.

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Physical Wellbeing

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Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Peace of mind is priceless, but it shouldnt cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Wellbeing is better when its shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer well be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees mental health. At BAT were fostering a culture of to help our employees to better manage lifes pressures and build resilience, no matter what life throws your way.

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Peace of mind is priceless, but it shouldnt cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Wellbeing is better when its shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer well be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees mental health. At BAT were fostering a culture of to help our employees to better manage lifes pressures and build resilience, no matter what life throws your way.

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Peace of mind is priceless, but it shouldnt cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.