Digital Channel and Content Specialist

We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist. Who we are: FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someones day, and this is just part of our story. Were a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. Weve made logistics and warehousing a science fuelled by innovation. 530,000 team members strong, we are as diverse as the world we serve. We love what we do, an

• Optimize .com Traffic Flow: Analyze and optimize the flow of traffic across FedEx Expresss .com platform, ensuring that users are guided efficiently from entry points to conversion goals such as sign-ups, bookings, or inquiries.

• Enhance On-Site User Experience: Continuously improve on-site elements like navigation, search functionality, and landing pages to ensure users find relevant information quickly and efficiently.

• Implement and Test Conversion Strategies: Develop and implement strategies to increase conversion rates, including the use of clear calls-to-action, simplified forms, and optimized landing pages. Lead A/B testing and CRO efforts to validate and enhance these strategies.

• Leverage Retargeting and Remarketing Technologies: Design and manage retargeting and remarketing campaigns to re-engage users who have previously interacted with the .com platform, utilizing tools like Google Ads, Facebook Ads, and other programmatic platforms.

• Manage and Optimize Digital Content: Oversee the creation, curation, and management of digital content, ensuring it aligns with user needs, brand guidelines, and SEO best practices to enhance engagement and support the customer journey

What do you bring with you:

• Min 3 years experience building developing and optimizing websites

• Thorough knowledge of Adobe suite including Adobe Analytics and Adobe Target

• Demonstrated experience with UX Design and optimization

• Strong Understanding of Web Analytics to track user behavior, traffic sources, and conversion metrics.

• Experience working across functional teams and with multiple countries, experience in project and stakeholder management

• Experience with localization and translation of digital content

• Knowledge of Retargeting and Remarketing Technologies: Expertise in creating and managing retargeting and remarketing campaigns, with an understanding of platforms like Google Ads, Facebook Ads, and other programmatic solutions.

• Digital Content Management Expertise: Strong skills in digital content management, including content strategy, SEO-focused content creation, and experience with CMS platforms like WordPress, Adobe Experience Manager, or similar.

• CRO and Data-Driven Decision Making: Analytical mindset with expertise in Conversion Rate Optimization (CRO), enabling the interpretation of data, generation of insights, and implementation of strategies that optimize digital journeys and achieve business goals

• Attractive compensation package
• Training to get you started and on-the-job learning opportunities
• Extensive learning resources to further develop your skills and knowledge
• Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)
• Employee Assistance Program for you and your family in difficult life situations
• Employee reduced-rate shipping
• Great career opportunities
• FedEx is one of the worlds most admired companies and trusted brands year after year

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